J Colleen is a new boutique selling high-end clothing and jewelry. It is a fluid space that is also used as an art gallery or yoga studio and the logo needed to reflect this concept. The brand essences I focused on included: enigma, experience, re-chic, and upscale.
Using the brand essence re-chic, the “J” turns into a “C” when it is rotated 180 degrees. The negative space also shows the profile of a face showing the enigmatic nature of the boutique.
Client School Project
Date Summer 2013
Skills Illustration, Logo, Package Design