Dorothy Kowal Website

Challenge

Dorothy Kowal wanted to start her own life coaching business. She wanted a brand identity system created that embodied empowerment for women and a calm, soothing energy.

Solution

I created a brand identity system which included a logo, favicons, illustrated icons for each of her service areas, illustrations of her history, and I created a website built on WordPress. I focused on organic elements such as sand, cactus, and the beach to show the spirit of her West Coast business and lifestyle.

Photographs were not taken by me.